Dr Martens iconic 1460′s classic range have turned 50 and to celebrate this Dr Martens have decided to release some classic tunes covered by modern artists. The idea is to release 10 “cult classic tracks which represent the spirit of the people who’ve worn DMs over the past 50 years.” The first three releases have included Noisettes‘ version of the Buzzcocks‘ Ever Fallen in Love with Someone You Should’n't’ve, The Duke Spirit‘s take on Sham 69‘s If the Kids Are United and DaM-FunK‘s cover of a Human League song, Things That Dreams Are Made Of. Upcoming covers include The Raveonettes‘ version of The Stone Roses‘ I Wanna Be Adored and [...] Read more »
Dr Martens & American Culture
Dr Martens have been a major part of American history dating back to the 1960’s. The Dr Marten shoe came about in Munich Germany in 1945. Dr. Klaus Maertens had a skiing accident and he injured his foot, as a result he decided to make a show that was comfortable and would help his foot to heal. He created a shoe with an air cushioned sole. He used rubber from old rubber tires to get the affect. He and his friend Dr. Herbert Funck developed the shoe and started selling the shoe in Germany. In 1959 they created a company that manufactured the shoe and by 1960 a boot was [...] Read more »
Dr Martens Come Back for 2010 – In Celebrity Circles Anyway!
I have read much over the previous months regarding the fact that Dr Martens are now making a huge fashion comeback and it is plain to see that this is slowly happening and nowhere more so than in Hollywood amongst the new generation of A listed celebrities. Almost every fashion blog in the world have already in 2010 reviewed or commented in one form or another on Dr Martens, their colorful history or celebrities wearing them. This time it is not the bands or sub-culture bringing them into the mix but young fashion conscious females looking for the rock chic image without the rock star baggage. So which Dr Martens [...] Read more »
Dr Martens Autumn 2010 Preview (Capsule- Paris)
Here’s a great preview of what to expect from Dr Martens this autumn (I know it is early). Some absolutely great designs however i think personally it is the Chukka boots that do it for me. A few trends including that of the white sole have been incorporated to great effect. All boots definitely worthy of the DM name. Read more »
Dont Forget To Activate Your Dr Martens Lifetime Guarantee!
If you have recently purchased (within 60 days of purchase) or plan to purchase boots that are within Dr Martens ‘For Life’ range you are entitled to a life time guarantee on the product. Dr Martens have offered this because they have made these extra long lasting and probably because it is a great gimmick, which as we all know seriously benefits their marketing activity. So what does this guarantee cover? The FOR LIFE guarantee covers the failure of any component which has been subjected to normal wear and tear (such as upper leather, stitched seams, eyelets, soles, welt, linings and reinforcements) and not unreasonably abused. The FOR LIFE guarantee [...] Read more »
Kids Dr Martens Range
After a few requests for Kids Dr Martens we have decided to add the children’s Dr Martens Boot & Shoe range to Martins Boots. You can find the section Here. The children’s range is fairly comprehensive and we will continue to add more as and when we can. Unfortunately for the time being we have both the boys and girls boots together but will hopefully create separate sections in the near future. We all remember our first pair of DM’s and most had them as children, so it only makes sense that they are included. Read more »
Ladies Dr Martens
Dr Martens are often thought of as a mans brand, however it was woman that first caught onto the benefits of this iconic boot. When Dr Martens were first released in Germany over 80% of the sales were housewivover the age of 40. These housewives had quickly caught on to the fact that the boots were long lasting and comfortable. It was not until the end of the first decade of trading that others would start to wear the boots. Dr Martens are now once again chasing the lady customers as they start to design more and more new boots, shoes and sandals for fashionable females. Martins Boots certainly receives [...] Read more »
Dr Martens Spring/Summer 2010 collection.
I have managed to find some information on what to expect from Dr Martens this spring and i have to say it looks good. Dr Martens have updated their designs while also keeping their classic ranges but i have to say i am really looking forward to seeing this new range adorning the shop shelves. Take a look and tell me what you think! Read more »
Is 2010 The Year of Dr Martens
In 2009 i began writing this blog in a vain attempt to remind everyone what was / is so great about Dr Martens and have discussed a number of things relevant to this theme. However i now predict that 2010 will see a huge revival of Dr Martens as a must have fashion item for a number of reasons. This morning i watched GMTV for the first time in a long time and was happily surprised when the lady who they bring on to discuss fashion recommended a pair of Dr Martens within her slot. I had not heard anyone mention Dr Martens as a fashion item for the main [...] Read more »